Digital Marketing & Customer Operations · Jakarta

Turning customer journeys into measurable growth.

I'm Hari Hartas, a Digital Marketing and Customer Operations specialist who designs scalable systems, improves customer experiences, and drives sustainable business results.

Building systems quietly, letting the results speak loudly.
2018 2019 2020 2021 2022 2023 2025 CAREER GROWTH TRAJECTORY ↑ 8+ Years 40% Efficiency 10 Regions
8+
Years of experience
40%
Ad budget reduction achieved
10
Regions led for CRM onboarding
15+
Tools & platforms mastered

Bridging the gap between marketing, operations & customer success.

I specialize in bridging the gap between marketing, operations, and customer success. With a passion for creating efficient workflows and meaningful customer experiences, I help businesses transform complex processes into streamlined, scalable systems.

My approach combines analytical thinking with empathy — ensuring that every strategy not only drives growth but also builds lasting relationships with customers. I thrive in remote and cross-functional environments, where clarity, ownership, and measurable impact are essential.

Remote-Ready Cross-Functional Data-Driven Southeast Asia 8+ Years Exp
PROFESSIONAL ECOSYSTEM Hari Hartas Customer Success Digital Digital Marketing CRM Systems Growth Strategy SEA Markets Data Analytics Process Design Cross-functional · Remote · Results-driven

What I do best

Customer Operations
  • Designing and optimizing customer journeys
  • CRM and workflow automation
  • Retention and lifecycle management
Digital Marketing
  • Growth funnel strategy
  • Campaign planning and execution
  • Marketing analytics and performance tracking
Process Optimization
  • SOP development and documentation
  • Cross-functional collaboration
  • Data-driven decision-making

Case studies & impact

ONBOARDING OPTIMIZATION AWARENESS ACTIVATION RETENTION ↑ +30%
Project 01
Customer Onboarding Optimization
Redesigned the onboarding workflow, reducing customer drop-off by 30% and improving activation rates through automated communication and clearer user guidance.
↓ 30% Drop-off
GROWTH FUNNEL IMPACT Before After (+40%)
Project 02
Growth Funnel Enhancement
Implemented a data-driven funnel strategy that increased qualified leads by 40% and improved conversion rates by 25%.
↑ 40% Qualified Leads ↑ 25% CVR
CRM & SUPPORT IMPROVEMENT Inquiry In CRM Route Resolved CSat ★ Response Time -50% CSat Score 4.8★ Resolution 91% Streamlined Support Operations
Project 03
CRM & Support Process Improvement
Streamlined customer support operations, decreasing response time by 50% and significantly enhancing customer satisfaction scores.
↓ 50% Response Time

Platform & CRM work

Connect ENGAGEMENT 87% Braze CRM USERS ONBOARDED 12.4K
2021
Snapask × Braze
Project Manager
Onboarded the company onto the Braze CRM platform, enabling automated in-app and out-of-app user engagement at scale.
TOFU → BOFU · 10 REGIONS AWARENESS CONSIDERATION INTENT CONVERSION ✓ Regional CRM Lead · 10 Markets
2020
Braze User Onboarding Journey
CRM Lead
Led a regional team of 10 to design and implement the full TOFU-to-BOFU onboarding journey across all Southeast Asia markets.
ADS RESTRUCTURE IMPACT BEFORE 100% budget spend AFTER 60% budget spend 40% Budget Cut · Full Results Maintained
2021–2022
Digital Ads Optimization
Marketing Manager
Restructured the entire ads campaign architecture, cutting budget by 40% while maintaining and improving overall campaign performance.
SUPPORT ANALYTICS DASHBOARD Tickets 248 Resolved 91% Avg. Time 2.3h CSat 4.8★ Weekly inquiry volume
2019
Zendesk Analytics Dashboard
Product Owner
Built an analytics dashboard within Zendesk to monitor user inquiry performance and enable the operations team to track KPIs regularly.
CUSTOMER SATISFACTION FLOW Support Resolved Survey Score ✓ 4.8 ★★★★★ Responses: 1,240 Promoters: 78% NPS Score: +70 Detractors: 8%
2018
Zendesk CSat Score
Product Owner
Designed and implemented the flow to capture and measure customer satisfaction scores after every tech support interaction.
snapask.com Get Started @snapask_id revamped content ♥ 3.2K ↗ 47% reach Landing Page + Social Media Revamp · 2020–2022
2020–2022
Landing Page & Social Revamp
Marketing Manager
Overhauled landing page content and social media strategy to align with the target audience and active marketing campaigns.

Tech & platform stack

SKILL RADAR Growth Marketing CRM Ops Strategy PROFICIENCY Growth Strategy CRM Management Performance Mktg Data Analysis Biz Development
CRM
  • HubSpot
  • Braze
  • Zendesk
  • Sleekflow
Marketing
  • Google Analytics
  • Google Ads
  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads
Automation
  • Zapier
  • Mailchimp
  • WhatsApp Business API
Collaboration
  • Notion / Trello
  • JIRA
  • Slack
  • Typeform
Analytics
  • Firebase
  • Google Play Console
  • App Store Connect
Design & Ops
  • Figma
  • Canva
  • Microsoft Office

Recommendations from LinkedIn

As a manager, Hari has taught me a lot of things, not only in work/job-related, but he also helped me to grow better professionally. He knows how to bring the best out of someone and is a very humble person. I can say that he is the ace of a company, because he can manage and do well on every task given — not only in marketing, but also in customer operations and sales. It's an honour to have worked with him for the past 2 years.

MJ
Melinda Jesslyn
Social Media Marketing Specialist & Graphic Designer
February 2023 · Reported to Hari directly

I highly recommend Hari for any marketing-related role. His bubbly personality and positive attitude make him a pleasure to work with, and he consistently takes ownership of his tasks to ensure they are completed to the highest standard. Hari also possesses a "think out of the box" attitude and is always willing to take the initiative to learn new knowledge. He consistently brings fresh ideas to the table to achieve the best possible outcomes.

SL
Sok Yean Leong
Sr App Marketing Specialist · Market Growth & User Acquisition
February 2023 · Same team at Snapask

I've had the honour to work with Hari for the past 4 years, contributing to build Snapask in SEA regions from the ground up. Hari is skilled in improving and implementing processes to increase the performance of the team. He is also an extremely dedicated and efficient team player who always goes the extra mile.

XK
Xinyun Kua
App Product Management · Digital Marketing & User Acquisition
August 2021 · Worked with Hari at Snapask

Hari S Hartas is amazing to work with, and has great expertise in Customer Success, Sales Strategy, and Operations. He is detail-oriented, target-oriented, ambitious, and a strong co-worker. I've been working with Hari for more than 2 years and his knowledge and dedication have always stood out.

II
Idzuwan Idris
Project Coordinator · Chair Man Sdn Bhd
January 2021 · Senior colleague at Snapask
KT

I have had the pleasure of having Hari in our team for 2 years and the experience had been very enjoyable. Hari is highly skilled in improving processes to increase efficiency and effectiveness of the team's daily responsibilities. His ideas helped improve vital areas such as sales, customer success, and operations.

Kinson T
Customer Success · Tech Management · Edtech
July 2019 · Managed Hari directly at Snapask

Let's build something meaningful

I'm currently open to remote opportunities and collaborative projects. If you're looking for someone who can transform customer experiences into measurable growth, let's connect.

hari.hartas@gmail.com in LinkedIn Jakarta, ID Open to Remote · Southeast Asia & Beyond